How did Lugn & Fin Agenturer start and what were the first steps?
I’ve worked as a salesperson all my life and was at Brio for many years. But in connection with a long period of sick leave at the beginning of the 2000s, I decided to leave the company. I was at home for almost a year and felt that I wanted to do something new. So I got an education in management for small businesses, including marketing, accounting and the like. After the education, an old colleague from Brio, who was now sales manager at Himla, called and asked if I wanted to become an agent for them. I barely knew what an agent was, but that’s how it went.
Which brands do you work with today?
Today, I represent several popular home and interior design brands: Deluxe Homeart, Castelbel, Ichendorf Milano and Skärgårdstvål.
What has been the key to your success?
Good brands and personal connections are crucial. My guiding principle has always been to have long-term relationships with customers and clients. For me, it’s about being able to afford to make mistakes, because we all do. If you have good relationships, it always works out anyway. Over the years, I have always sold new brands, and many customers follow me and my new products. They know that I stand for quality and reliability.
Who is your target audience?
My customers are actually everything from flower shops, interior design stores, lifestyle stores to furniture stores.
What future trends do you see in the industry?
The industry has a future, despite the tough economic situation in the world, I think it can only get better. There will also always be room for both low-cost and high-end products. People will always want to remodel their homes, and you can do a lot with a little. This need became especially clear during the pandemic. We want things around us that we like and enjoy. One trend I see is that interior design stores today often combine several different products such as clothes, flowers and food to create a holistic experience for the customer.
Elisabet has put a lot of dedication and passion into her agency Lugn&Fin. Her strength is to create long-term relationships and have brands of good quality. We look forward to continuing to follow her journey in the future.