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The jury’s motivation reads:
“With a strong commitment to her own brands and customers, but also to the industry as a whole, Anna Ekelund takes on new challenges and have added new business models thanks to her will to keep learning, her curiosity and courage. In a changing world, Anna Ekelund is responsive and insightful, always receptive to new ideas, with a strong focus on the customer, customer relationships and the importance of exchanging knowledge.
In the latest initiative, industry forum Days of Trade, Anna Ekelund, with the help of Trade Partners Sweden, has invited industry colleagues and customers to an important and successful platform for business meetings and networking to benefit companies in the entire lifestyle and interior design segment. Anna Ekelund clearly shows that the key to a successful business of the future is collaboration, responsiveness to the customer and to passionately encourage the customer in their business.”