Helena Waker – Expert in business advisory & market entry in Sweden
Helena Waker is CEO of Trade Partners Sweden and Stockholm Fashion District, with extensive experience both as an agent and as a supplier. She is an experienced business advisor with particular expertise in establishing brands on the Swedish market and commercial matters such as commission, margins and pricing.
It is a great reassurance to always be able to turn to an experienced advisor, knowing that answers to the more common questions are included in your membership. You are of course also welcome to engage Helena Waker for further assistance. Common questions:
- How do I establish my brand on the Swedish market?
- What margins and commission levels are reasonable in my industry?
- How do I build a functioning sales organisation in Sweden?
- What should I consider when dealing with agents and distributors?
- How do I price correctly towards retailers?
- etc.
