Sweden’s image is strong but not guaranteed
Sweden ranks highly globally in democracy, innovation, and stability, but awareness of the country remains limited and susceptible to change. Strong and coordinated communication efforts are therefore essential, and the industry contributes important perspectives in this work.
Sweden’s competitiveness is built on the combination of innovation, creativity, and stability
The national brand strategy shows that the whole creates trust and business opportunities. Swedish fashion and design play a significant role thanks to quality, sustainability, and international impact.
A multipolar world requires stronger navigation skills
Technological competition and geopolitics directly affect Swedish companies. Team Sweden emphasizes the need to strengthen relevance in key markets and foster closer European collaboration.
Sustainability is growth and a competitive advantage
Sweden’s strength emerges when research, industry, and innovation work together. Sustainability is now a global standard and a competitive advantage where Swedish fashion and textiles have much to contribute.
We must dare to prioritize – together
Brand Sweden becomes strongest when we unite around shared strengths. For us, this is an important effort, and we aim to continue contributing with the industry’s knowledge, experience, and international perspective.