Tell us about Adax, how did it all start?
“In 1982, Eugen Silfen started up Adax with a clear plan. He wanted to make better bags than those that existed on the market then. It took some time to enter the market, but once known by the retailers, Adax soon became the most successful supplier. The plan had succeeded, the customers loved his fantastic quality and well-appointed bags. “
What type of products do you sell and what market do you target?
“Adax sells bags, wallets, and gloves to women and men. We produce most of them in leather, but also in other materials such as recycled rPet and nylon. We turn to conscious customers who prioritize the product more than brand and price, but who also appreciate timeless design and innovative solutions.”
The issue of sustainability is high on the agenda, how is it in your industry and how do you work with sustainability?
“Today, that question is up daily in the office. We always try to decide whether we can choose sustainability in the development of new products. We have switched to using recycled materials in everything from packaging (cartons, bags, etc.) to finished bags. Deliveries are shipped instead of flown. But above all, we are proud of our production. Our biggest responsibility is to create a safe working environment for our skilled employees. We have also invested in wastewater facilities to minimize emissions of hazardous chemicals. “
What do you think are the most important ingredients for success in what you do?
“To continue with what we are good at. Good service, well-made products and that we listen to our customers. Without them, development stops.”
What does your industry look like today and what does the development look like going forward?
“The industry is facing a generational change, the physical stores are becoming fewer, but few are taking over. The transition to more digital sales is in full swing and we have invested in more expertise to be able to meet tomorrow’s requirements for technical solutions. One of the challenges we face is that the industry spoils customers with too many sales and campaigns. To reverse this requires that everyone in the industry helps out and returns to focusing more on the product and dedicated service.”